Three Farm Financial
Confidence
Grows Here
Grows Here
Recognizing that the needs of the agriculture community were not being fully met by the existing financial ecosystem, Three Farm Financial, Inc.(3F) was founded by farming and financial services professionals to serve the needs of the “underbanked” sectors of the agriculture industry.
3F Captive Services targets business owners and executives across industries like agriculture, dentistry, healthcare, and construction who are looking for alternatives to traditional commercial insurance. The audience is primarily decision-makers seeking greater financial control, customized risk management, and ownership over their insurance structure rather than paying premiums to third-party insurers.
The site needed to clearly communicate a complex financial concept, captive insurance, to an audience that may not be familiar with the model, while still appearing credible and professional. Key challenges included presenting the value proposition (ownership, control, retained premiums) in a digestible way without overwhelming visitors, and ensuring the layout balanced rich visuals with informative content across multiple industries.
Given the scope of building out core pages (Home, Captive Advantages, Industries, About, Blog), the project was structured to run over a 3-4 week timeline. This allowed time for content strategy, design implementation in Webflow, and refinement based on stakeholder feedback before launch.
The approach focused on translating a technical insurance concept into clear, benefit-driven messaging supported by strong visuals of real industries (agriculture, healthcare, construction). Key advantages, ownership, financial empowerment, and supplemental coverage, were broken into digestible sections with supporting imagery to build trust quickly. Blog and case study content was integrated directly into the homepage to reinforce credibility and educate visitors before they reach the contact stage.
The homepage leads with a bold value proposition, “Grows Here”, paired with a clear explanation of what captive insurance offers business owners. Three key advantage blocks (Ownership & Control, Financial Empowerment, Supplemental Coverage) are presented with supporting imagery to make the concept tangible. Blog highlights and a final CTA section guide visitors toward exploring industries or making contact.
The mobile layout was optimized to maintain readability of dense financial content, with stacked advantage cards and properly scaled imagery for smaller screens. Navigation and CTAs were kept easily accessible to ensure visitors could move toward “Explore” or “Contact” without friction on mobile devices.
