LRES
Welcome to
Property Management
Property Management
LRES is a property management company offering clients with services to rent their property as well as find properties that are available to rent. When the company came to us, their website was dull and lacked life. Furthermore, it was difficult to navigate and lacked structure. It lacked content or any point of interest and did not provide much for visitors viewing the website.
LRES Property Management targets residential property owners and real estate investors across the Orlando metropolitan area seeking a full-service, locally experienced management partner to handle their rental portfolios. The audience also includes prospective tenants looking for rental properties across Central Florida, as well as referring real estate agents looking to partner through the company’s agent referral program.
With over 40 service areas across Central Florida and a wide range of management services, the site needed a clear structure that served two distinct audiences, property owners and residents, without creating navigation confusion. The challenge was presenting six core service pillars (marketing, screening, rent collection, maintenance, reporting, and evictions) alongside strong trust guarantees (3-month money-back, 4-week fast rental, no upfront fees) in a way that felt organized and conversion-focused on a WordPress/Elementor build.
Given the scope, homepage, individual area pages for 40+ locations, owner and resident portals, pricing, and blog, the project was structured over a 4-5 week timeline covering content architecture, WordPress development, AppFolio portal integration, and final QA before launch.
The approach focused on clearly separating the owner and resident journeys from the navigation level, with dedicated portals, FAQs, and handbooks for each audience. Six property management service pillars were presented with supporting icons and benefit-driven descriptions to help owners quickly assess the full scope of LRES’s capabilities. A guarantee badge strip, covering money-back, tenant replacement, fast rental, and no upfront payment promises, was placed prominently to differentiate LRES from competing Central Florida property managers.
The homepage opens with a clear positioning statement backed by a free rental analysis CTA, immediately targeting the primary owner audience. Six service pillars are presented with clean icons and concise descriptions, followed by the LRES mission statement, guarantee badges, client testimonials, blog highlights, and a comprehensive list of 40+ service areas to reinforce local market dominance.
The mobile layout keeps the six service cards, guarantee badge strip, and testimonials cleanly stacked for easy scrolling on smaller screens. Separate owner and resident portal links remain accessible in the navigation, ensuring both audiences can log in or reach the contact form without friction on mobile devices.
